26th March 2018: Vyoma Media, India’s largest and fastest growing digital outdoor solutions company, today announced the appointment of Rajiv Bose as Chief Revenue Officer. This announcement comes at a time when the company is aggressively expanding its business into new transit verticals and will be rolling out major product and technology innovations in the next few months.
Based out of New Delhi, Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions.
Rajiv brings with him over 23 years’ experience in the media sales industry across print, television and sports marketing. Prior to joining Vyoma, Rajiv was the National Sales Head for Media Solutions at Amar Ujala. He has also been in leadership roles at Dainik Bhaskar Group, Kings XI Punjab and Nimbus Communications / Neo Sports amongst others.
Commenting on Rajiv’s appointment, Shriranga Sudhakara, Founder & Managing Director, Vyoma Media said, “I am extremely delighted to welcome Rajiv to the Vyoma family. Rajiv has a unique ability to club an entrepreneurial mindset along with the necessary process that is important for a rapidly scaling business like ours. He has the experience of delivering large media revenues and has shouldered the responsibility of delivering in challenging circumstances. For a new age ad tech company, his vast expertise and experience across industries and in delivering outstanding results will strengthen and enhance our existing revenue functions and the overall strategic direction of the company.”
Speaking about the new role, Rajiv Bose said, “I am extremely pleased to be part of the Vyoma team. The company has gone from strength to strength since its inception and is now well positioned to be a market leader across a number of transit verticals. This year, the company has aggressive and exciting plans in place to reach out to a majority of all consumers on the go across India. The passion and quality of the entire team is infectious and I look forward to working with each of them in contributing to our rapid growth.”
About Vyoma Media
Vyoma Media started with the intention of captivating audiences on the move, and enable brands to converse with their customers in the out of home space. Since its inception, Vyoma Media has quickly grown to become India’s leading out of home digital solutions company. With an audience reach of over 120 million a month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.
Built on the foundation of providing highly visible content and effective reach, Vyoma Media’s platform backs it up with real time monitoring, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across sectors such as e-commerce, FMCG among others.
Vyoma Media currently operates across 16 states in India with its digital outdoor network across 382 railway stations with close to 2130 digital displays.
The company’s ambition is to be the market leader across a number of transit verticals and recently announced its association with the Bengaluru Metropolitan Transport Corporation’s (BMTC). In the next few months this ambition will be further realised as the company looks to enter other transit sectors across the country.
A few of Vyoma’s key clients include Google, Maruti, GSK, ITC, Hindustan Lever, LIC, BSNL, Virgin Mobile, Apollo Hospitals, Amazon, Air Asia, Central Bank of India, Karnataka Tourism, Uber, Viacom 18 and Ministry of Rural Development to name a few.
For more information please go to: www.vyoma-media.com