January 17, 2018, Bengaluru — Vyoma Media, India’s largest and fastest growing digital outdoor solutions company, announced the appointment of Rohan Srinivasan as Chief Marketing and Communications Officer. He will oversee the company’s overall brand and marketing strategies in addition to internal and external stakeholder communications.
This announcement comes at a time when the company is aggressively expanding its business into new transit verticals and will be rolling out major technological and product innovations in the coming months.
Rohan brings with him 17 years experience in the communication and public relations industry across the United Kingdom and India. In previous roles, he has worked both in-house and on the agency side. He was responsible for setting up the Indian operations of London-based independent PR agency, Eulogy PR and has also worked as a Press Officer at the Indian High Commission in London. Rohan also ventured down the entrepreneurial route with Rubric Communications and was South Head at Madison Public Relations.
Commenting on the appointment, Shriranga Sudhakara, MD & Founder, Vyoma Media said, “We are thrilled to welcome Rohan to the team. His insights and experience of working with both global and domestic brands will be extremely valuable in driving our company’s overall business development and vision. He has a proven track record of building long-standing relationships with business partners, scaling up businesses from scratch and charting out impactful and highly visible media strategies.”
Speaking about the new role, Rohan Srinivasan, said, “I am delighted to take on the role of custodian of Vyoma Media’s overall narrative and communications efforts and to join its growing and ambitious team. We are well poised to take the market by storm especially as we foray into new transit verticals. We already engage with 4 million consumers daily across our locations and with our aggressive plans we will be reaching out to a huge majority of all consumers on the go across the country.”
About Vyoma Media
Vyoma Media started with the intention of captivating audience on the move, and enable brands to converse with their audience in the out of home space. Since its inception, Vyoma Media has quickly grown to become India’s leading out of home digital solutions company. With an audience reach of over 120 million per month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.
Built on the foundation of providing highly visible content and effective reach, Vyoma Media’s platform backs it up with real time monitoring, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across sectors such as e-commerce, FMCG among others. Vyoma Media currently operates across 16 states in India with its digital outdoor network across 382 railway stations with close to 2130 digital displays.