17th December 2018: Vyoma Media, the country’s leading out of home digital solutions company, is pleased to announce that they have been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart. TVS XL100 HeavyDuty i-TouchStart is the first heavy duty vehicle in India to have an electric start based on Integrated Starter Generator System.
Vyoma Media will aim to build on the huge affinity towards TVS brand by engaging consumers through their smart displays at ticket counters across Karnataka, Bihar and Uttar Pradesh railway stations. This content will include localisation and with a core focus on raising awareness. The campaign’s creative will be showcased in two different languages – Kannada and Hindi – and the resulting SMS’s on the viewers’ mobile phones will be in the same language as shown in the creative they have responded to. Further engagement will be ensured when the respondent is redirected to the brand’s product page where potential buyers will be able to engage with the customer care team and ask any questions that they might have.
The campaign for TVS XL100 Comfort will be seen across cities in Karnataka while the campaign for TVS XL100 HeavyDuty i-TouchStart will be across cities in Uttar Pradesh and Bihar. Both the campaigns will run for a period of 2 months.
This is the second brand campaign, Vyoma have initiated for TVS recently.
Mr. S Vaidyanathan, Vice President – Utility Products TVS Motor Company Ltd. said, “We wanted to initiate a campaign with a focus only on interactive and localised creative. Vyoma’s displays, placed at prominent locations will allow us to integrate and amplify the brand’s campaign for TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart in its key markets. It will also ensure that our brand loyalists are aware of the new innovative features in the vehicle and help us maintain top of the mind recall.”
About Vyoma Media
Vyoma Media started with the intention of captivating audiences on the move and enable brands to converse with their customers in the out of home space. Since its inception, Vyoma Media has quickly grown to become India’s leading out of home digital solutions company. With an audience reach of over 130 million a month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.
Vyoma Media currently operates across 17 states in India with its 2100+ smart digital displays located across 400 railway and metro stations.
Built on the foundation of providing highly visible content and effective reach, Vyoma Media’s platform backs it up with real time monitoring, social media amplification, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across a number of sectors.
A few of Vyoma’s key clients include Google, Maruti, Xiaomi, Godrej, Raymond, L’Oréal Paris, Amazon, MasterCard, ITC, Hindustan Lever, LIC, BSNL, Vodafone, Airtel, Virgin Mobile, Apollo Hospitals, India Today, Colors, Sony Pictures, Air Asia, GSK, Cambridge Apparels, Sri Sri, Central Bank of India, Incredible India, TVS, Karnataka Tourism, IRCTC, Uber, Viacom 18, Asian Paints and Ministry of Rural Development to name a few.
For more information please go to: www.vyoma-media.com