Date and Time: Tuesday, October 11, 2016, 2 p.m. – 3:00 p.m. EDT
Summary: Tailgating at a basketball game?! In-town teams like The Miami HEAT are making it happen with new digitally interactive experiences that have brought fans back to the stadium.
Join this deep dive with John Vidalin, Executive Vice President and Chief Revenue Office of the Miami HEAT to learn what fan engagement looks like in today’s digital age. Find out how they have broken the mold, getting fans to show up early and stay late with their new outdoor space.
At the opening of the XFINITY East Plaza, the Miami HEAT launched a revolution in fan engagement. The new space is built for the best that Miami has to offer, utilizing the sun, heat and views of Biscayne Bay while implementing the top technologies. From NRG Solar Panels to fine pitch outdoor LED from NanoLumens, all in an effort to extend the concourse and create a “white hot” iconic experience.
NanoLumens, proud supplier of the Miami HEAT will join John Vidalin to review the project. This in-depth discussion will candidly share the challenges and successes of the new digital engagement, and provide you with new insights and next steps for your upcoming project.
Presenter Bio: John Vidalin, Executive Vice President and Chief Revenue Officer, is responsible for driving the club’s local, regional, national and international business opportunities while overseeing the Corporate Sales and Service, Premium Seating and Service and the Ticket Sales departments.
Vidalin has spent the last 10 seasons in the NFL and the last three with the San Francisco 49ers as their chief sales officer. While with the 49ers, Vidalin was responsible for generating hundreds of millions in contractually-obligated income well ahead of the stadium opening in 2014, including the groundbreaking naming rights deal with Levi’s for the new 49ers stadium in Santa Clara, CA. Prior to his position with the 49ers, Vidalin spent six seasons with the Houston Texans as vice president of sales and marketing. Earlier in his career, Vidalin served as vice president of marketing for the NHL’s Washington Capitals, director of marketing for the NHL’s Calgary Flames and key accounts manager with Alberto Culver Canada. In addition, Vidalin previously served as vice president of client service with MGM Communications, a full-service advertising agency based in Calgary, Alberta, Canada.
Vidalin’s industry experience is vast and wide-ranging and includes corporate partnerships, corporate sales, team promotional rights, broadcast inventory, advertising, media, branding, fan development, marketing, merchandising, game operations and events.
Vidalin has served on the board of the Boys and Girls Club of Silicon Valley and the San Jose, Silicon Valley Chamber of Commerce as well as being a member of the board of directors for the Houston Area Boys & Girls Clubs and the YMCA. He is also an advisory board member to the Baylor Sports Sales program.
Born and raised in Edmonton, Alberta, Vidalin is a graduate of communications from Lethbridge College at Lethbridge, Alberta, and later completed his MBA at Royal Roads University in Victoria, British Columbia. He and his wife have two daughters.