Date & Time: Wednesday, June 17, 2020, 12 p.m. ET
Summary: As the popularity of digital signage takes off inside stores, restaurants and public spaces, how do you optimize this new marketing channel and take advantage of its unique capabilities? Join us for this informative webinar to go beyond thinking of digital signage as merely a digital billboard. Find out ways to use original branded content to transform the retail space, educate, and increase personalization as well as sales. You will learn why video is so effective at driving sales and enticing your customers. We will discuss how to build a content strategy that engages your customers and drives demand. And we will elucidate the costs for generating original content, outline how to choose a content creator to help you, and show how to get the most ROI from your new branded content.
Kate Martin is the Executive Producer at Neumatic Digital where she has guided the creation of video content for various retail and technology companies such as AT&T, Adidas, Cisco, Symantec, Stubhub, and PayPal. With a background in film and theater, she specializes in honing the brand story to drive marketing and sales results. She believes in the efficacy of high-quality content to build awareness and brand loyalty. Currently, she is most interested in emerging technologies such as Virtual and Augmented Reality and how they can best be used for brand engagement and marketing.
John Polachek leads all Wovenmedia’s creative efforts and has a depth of knowledge in advertising, branding, design, and new media. After 25 years working for the likes of Young & Rubicam New York, Saatchi Pacific, USweb/CKS, and PRN, his unique combination of talents for naming, messaging, broadcast design and even 3D design have played an integral part in Wovenmedia’s success. His ability to help network owners understand the hidden value of technologies like 4K are invaluable. John has won numerous awards including a Clio, OneShow, and Andy, and has had work featured in AdWeek and the Print annuals. John graduated with honors from Art Center College of Design in Pasadena, California.
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