Webinar: What IoT Means for DOOH

Webinar sponsored by NEC

Date & Time: Thursday, April 20, 2017 at 2 p.m. EDT


Summary: The Internet of Things (IoT) will soon be integrated into our everyday lives at home and in the physical world to enhance urban living by bringing emerging technologies to public spaces in cities around the world. This webinar, sponsored by NEC, will expand on Ask the Board questions and answers posted on Digital Signage Connection late last year and explore how the IoT is making Digital Out-of-Home (DOOH) more intelligent and integrated into the daily journey of people on-the-go via contextually relevant and timely messages. By allowing media sellers and buyers to take advantage of better targeting capabilities, data generated from smart devices along with more and more Wi-Fi hot spots, beacons and web cams can enable connected digital displays to run content that changes based on conditional triggers in near real time. By using these data sources at the right time and right place, audiences can be hyper targeted in ways that seemed like science fiction just a few years ago.

Margit Kittridge - DSE Advisory BoardSpeaker Bios: Margit Kittridge joined Intersection Co. (formerly Titan) in 2014 to lead the digital business development efforts and strategic growth of Intersection’s digital out-of-home portfolio. She is tasked with overseeing Intersection’s digital transit advertising network, as well as running the digital ad ops team. In addition to enhancing Intersection’s digital sales and marketing efforts, Kittridge also establishes new trading platforms, network partnerships and advises on new software integrations.

Mike McGraw - DSE Advisory BoardWith two decades of OOH Media experience, Mike McGraw helps drive success at Clear Channel Outdoor Americas by running their New York-based marketing solutions team. McGraw started his career as a creative director, bringing giant ads to life in Times Square—the heart of the media world. He now serves a critical role by synthesizing the fast-changing trends in DOOH and incorporating mobile, social and dynamic capabilities along with planning and attribution tools. His work has received recognition including a MediaPost DOOH Award, The Bees Award, AME International Award and a DSE Apex Award.

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