Westbase Technology to Showcase Future Retail and Hospitality Applications at RBTE 2017


26 April 2017, CALDICOT UK – Westbase Technology, leading hybrid networking and digital signage distributor, are due to exhibit at this year’s Retail Business Technology Expo, hosted at London’s Olympia. The focus of the booth will be to demonstrate how future applications for retail and hospitality can be delivered today by leveraging the latest in connectivity and digital signage.

Creating a connected experience for visitors to enjoy, the Westbase stand will feature:

“lift and learn” digital signage showcase that encourages users to handle products and learn more about them from an interactive screen which displays content relevant to the product that they have picked up. As well as this, the stand will also feature a video wall and other digital signage applications, from leading manufacturer IAdea, to show the increasing use cases for this technology in retail and hospitality.

With the Standish Group estimating that every minute of Point of Sale (PoS) downtime costs a retailer $4,700, failover is a clear requirement in this industry. Westbase will therefore be showing a 4G LTE failover solution with a live “cut the wire” feature, to show exactly how effective cellular connectivity can be in providing retail and hospitality locations with business continuity in cases where their primary line is disconnected.

With so many retail and hospitality businesses adopting pop-up locations to bring their wares to new audiences, the Westbase 4G LTE pop-up networking demonstration is expected to be popular as well – delivering secure, instant connectivity for PoS and other applications to any location desired.

Westbase will also showcase the latest in WiFi technology, demonstrating how WiFi is no longer just a form of connectivity but has become a pivotal source of customer information that can help to inform business decisions as well as improve targeted marketing.

Also tied into to the WiFi demonstration, is a live ePaper shelf labelling showcase. Radio-controlled displays, the ePaper shelf labels can be updated automatically from the live database – saving retailers hundreds of man hours spent on manually updating paper labels, and enabling them to react to market changes and update their prices instantly. iBeacon technology is also available within the same ePaper solution so Westbase will be showing how this can be used within retail and hospitality locations to improve customer engagement and service as well.

In addition to physical networking demonstrations, Westbase will also be running cloud-based demonstrations of the latest software-defined networking technology available. Featuring leading manufacturers Cradlepoint and LANCOM Systems, the stand is set to show retailers the future of networking technology.

“Retail and hospitality companies are rapidly adopting new technologies to improve customer experience, streamline work processes and reduce costs,” said Kelly Bell, Marketing Manager at Westbase Technology, “We want to show not only how these technologies can be used in these environments, but more importantly how best to connect them. With flexible, scalable connectivity becoming essential to enabling such, we believe that our hybrid solutions will help businesses to understand how they can best build a network which not only suits their needs today, but also answers their future requirements.”


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