Why You Should Consider Upgrading Your Campus Technology


Campus tours are a university’s initial interview, and the first impression factor is crucial.

Deciding to upgrade to a cloud-based digital signage solution gives your campus a big advantage when it comes to branding, attracting potential students, and communicating with your current students and staff. 

Students are often at the forefront when it comes to adopting new tech trends, and nearly 88 percent of millennials use social media. Upgrading your campus technology enables you to keep up with student expectations and communicate with them through their preferred medium.

It also puts your university in a position to leverage your influence as a brand. This means that more companies will be interested in developing partnerships and offering access to products and services that other universities may not have.

“To attract the best and the brightest students, colleges and universities must create an environment that’s differentiated from other institutions, and digitization is an important way to do that,” says Renee Patton, Director of Education at Cisco Systems. “As a result, we’re hearing that organizations are moving faster with their technology plans than they originally intended.”

Here are five technologies that every college or university needs in order to be competitive with other top institutions:

  • Digital signage
  • Cloud-based software
  • Wireless networks
  • Video content
  • Digital whiteboards

The benefits of upgrading to a cloud-based digital signage solution

With a cloud-based digital signage solution, your school is utilizing a centralized network that has multiple benefits over an onsite solution:

  • Allows schools to display unified content across their network
  • Enables strategic positioning for particular messaging on campus (information can be segmented and published to the areas where it is most applicable)
  • Ensures prompt display of emergency messaging across the entire campus

Chrome Device Manager, a key feature of using a Chrome integrated digital signage solution, allows you to display content across your entire district or campus with ease in addition to adding or removing screens to your network, all while managing your content from one central location. Using CDM makes it easy for users to scale their digital signage network and manage it remotely.


Upgrading your campus technology is a big undertaking, and there are a lot of expenses that go with it. When you’re choosing any kind of software, it’s important to consider what kind of time and resource investment it will require from you and your staff, both short- and long-term. In particular, what will happen if you decide to switch to another product? Will you need to start from scratch, or does this software integrate or allow you to transfer content and data across platforms?

Digital signage networks are a serious investment, not only financially, but also in terms of time spent educating staff about the system, as well as the actual content creation. The decisions you make regarding your displays and your media players for digital signage will start with the operating system you choose, and the best option is always the one that you are already using. For this reason, it is important to choose a digital signage provider that can integrate with your current OS.

About Author

In addition to being a growth marketer at TelemetryTV, Paul Comba is an entrepreneur, finance professional and founder of Owl Trading Notifications.

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