“Wow Factor” Signage Installed in Mall of America Atrium


Mall of America in Bloomington, Minnesota, chose unique, vivid and curved digital
signage suspended from the ceilings of their new atrium area to give the space a ”wow factor” for guests and employees.

Nominating Company: Tierney Brothers Inc., Minneapolis, Minnesota
Venue: Mall of America, Bloomington, Minnesota
Project: Mall of America atrium signage
Category: Public Spaces

As one of the top tourist destinations in the United States, Mall of America sought a digital signage solution that would offer guests useful information and offer its diverse network of brand partners a unique opportunity to stand out. Tierney helped Mall of America accomplish this goal by providing two NanoLumens NanoWrap hanging “Halo” signage displays in two separate atrium areas within the most recent addition to the space.

These displays are 4.5-feet-tall and just over 10 feet in diameter, and each has a viewable circumference of just over 32 feet. Each display weighs a total of 964 pounds and is suspended from the ceiling in its respective viewing area.

“Wow Factor” Signage Installed in Mall of America Atrium CHALLENGES
Due to the consistently heavy traffic the Mall of America receives on a daily basis, the displays could not be assembled in the same space in which they were installed, nor could they be installed during business hours. The project would have created an unsightly and potentially dangerous environment for guests and mall employees.

The units were built behind the scenes, and the installations were completed on a tight schedule overnight in one night from start to finish while Mall of America was closed. Tierney provided White Glove delivery service for equipment, a drivable lift and trash removal, all coordinated for the time of install.

Mall of America’s new digital displays give guests a more dynamic experience by offering real-time updates for events and promotions and other useful Information.


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