YCD Multimedia, the global provider of advanced digital signage software solutions, recently announced its corporate membership of industry advocacy group OVAB Europe (Out-of-Home Video Advertising Bureau). The OVAB’s mission is to raise awareness and to establish digital out-of-home communication as an independent and accepted media within the media landscape in Europe.
OVAB promotes education, networking and advocacy to the digital signage industry through research papers, studies and events throughout the European digital signage industry.
“The OVAB adds value to its members through educational workshops and events based on research and experienced speakers. YCD supports this proactive approach and looks forward to its involvement in the near future,” said Lou Carulli, marketing manager for YCD Multimedia.
The OVAB is the name sponsor of the yearly Digital Signage Summit Europe in Germany. The Summit – the most important gathering of the industry in the EMEA region – is organized by invidis consulting and Integrated Systems Events.
Most recently, the OVAB has partnered with the U.S based Digital Signage Federation, of which YCD Multimedia is also a member, to further expand its advocacy in pan-Europe.
“We are excited to include YCD Multimedia as one of our newest members. Having years of experience in video wall solutions, they bring a welcomed value to our organization,” said Dirk Hülsermann, OVAB Board President.