Zytronic Continues North American Expansion with Key Appointment and New Sales Reps


March 7, 2017 – Newcastle, UK – Zytronic, a leader in custom designed, high-performance Projected Capacitive Technology (PCT™ and MPCT™) touch sensor solutions, today announced the appointment of its new Director of North American Sales, and the addition of two reps to bolster the company’s presence in North America. Additionally, the company recently announced a worldwide distribution agreement with Future Electronics, a leading global distributor of electronics with a major presence in the U.S.

Robert (Bob) Spencer joins Zytronic Inc. as the company’s Director of North American Sales, based in Austin, Texas. Bob has worked in the projected capacitive touch screen industry for almost 20 years. Since joining the company shortly before the new year, he’s made an immediate impact on business development in the U.S., as well as key parts of Canada and Mexico.

“Zytronic is poised for significant expansion in North America, and we’re fortunate to have Bob aboard to boost our local presence and facilitate growth,” said Mark Cambridge, President of Zytronic Inc. “His years of sales experience in our markets make him the perfect fit for this role, and we’re enthusiastic about the new opportunities that lie ahead in North America, a strategically important territory for our business.”

In addition to Spencer’s appointment, Zytronic recently welcomed Apera Canada and Electronic Marketing Associates (EMA) into its network of North American rep firms. Apera represents leading manufacturers of electronic components in the eastern Canadian region, while EMA specializes in electronic, electro-mechanical and system/sub-system products for the defense, aerospace, industrial, medical and communications markets throughout the southeastern and mid-Atlantic states. The new rep appointments are an anticipatory move to better manage growth as the company continues to increase the scope of its North American operation.

For more information, visit www.zytronic.co.uk or www.zytronic-inc.com, or visit Zytronic’s booth #551 at DSE 2017.

About Zytronic

Zytronic Displays Ltd internationally award-winning touch sensors are used globally in ATMs, digital signage, self-service kiosks and gaming machines as well as by industrial and medical OEMs. The company’s success rests on its patented and highly durable touch sensing technologies, which can be provided in custom designs of 85” and beyond. 

In addition to its manufacturing and R&D centre in Newcastle, England, Zytronic has sales offices in Taipei, Tokyo, Austin, Texas and Atlanta, Georgia and a worldwide network of representatives and distributors. For further information please visit https://www.zytronic.co.uk/ 

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