Zytronic and Tangible Display Pioneer Object Recognition on Large-Format Touch Tables


Newcastle, UK, November 1, 2016.  Zytronic, a leader in custom-designed, high-performance Projected Capacitive Technology (PCT™ and MPCT™) touch sensors today announced that, in collaboration with Tangible Display, it is able to offer object recognition capability on its MPCT™ multi-touch glass (ZyBrid®) and foil (ZyFilm®) sensor products up to 85” in diagonal.

When deployed in touch tables, object recognition provides a compelling new way of engaging the user with the touch screen and the interactive content. The function is particularly well-suited to retail applications, museums and galleries. The Zytronic and Tangible Display solution is based on the attachment of physical markers to the objects to be tracked and does not require modification of the touch sensor or multi-touch controller.  Tangible Display’s proprietary object recognition user interface (UI) software, ObjectViz, works in concert with proprietary Zytronic firmware that can be quickly installed onto a standard ZXY200 or 300, 40-point multitouch controller.

According to Jimmy Ricaut, CEO and Founder of Tangible Display, “This Zytronic and Tangible Display collaboration makes it even easier for our clients to deploy object recognition technology and greatly expands the potential market for this technology. The performance accuracy of the Zytronic MPCT sensors meant that we were able to integrate our object recognition solution smoothly. Together, we worked on improving the noise rejection of the solution, allowing outstanding sensing accuracy to be achieved on very large screens.”

Ian Crosby, Zytronic’s Vice President of Sales & Marketing, added, “Now, users can create their own interactive objects for use with our multi-touch screens, creating a more engaging, immersive experience.” Customers in a car showroom for example, can handle models of different cars, then place them on the table to access further information about that model such as specification, options and prices. Museums can also use the touch screens and software to create engaging visitor experiences, where videos and other content can be initiated when a model of the artefact under discussion is placed on the table.

A key advantage of the combined Zytronic and Tangible Display solution is that although the sensor will continue to respond to multiple touches, any objects placed on the screen that do not have the requisite “tags” on their base are disregarded. Therefore a cup, pen or a bag left on the table, or a sleeve making contact with the glass will be ignored. As part of the guided setup process, the Tangible software is taught to recognise only a specific pattern of tags attached to an object, and respond accordingly. Furthermore, a full report of user interactions can be saved for later review and analysis.

About Zytronic

Zytronic Displays Ltd.’s internationally award-winning touch sensors are used globally in ATMs, digital signage, self-service kiosks and gaming machines as well as by industrial and medical OEMs. The company’s success rests on its patented and highly durable touch sensing technologies, which can be provided in custom designs of 85” and beyond.

In addition to its manufacturing and R&D center in Newcastle, England, Zytronic has sales offices in Taipei, Tokyo and Atlanta, and a worldwide network of representatives and distributors. For further information please visit https://www.zytronic.co.uk/  

About Tangible Display

Phygital: When physical meets digital!

Since 2011, Tangible Display has promoted a vision of the future where physical meets digital, creating intuitive, direct and effective interactions with the digital world. Tangible Display offers technological know-how and bespoke innovative solutions to create engaging experience, providing innovation with expertise on: consulting, design, manufacturing, R&D, software and hardware engineering and project management. Permanent installations are visible around the world, including in: luxury stores, airports, trade shows, exhibits, universities, shopping malls, research labs and more. Tangible Display delivers specific projects that bring immediate positive feedback, empowers our users and breaks the wall between the physical and digital worlds. For more information, please visit: https://www.tangibledisplay.com/en/

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